Our Story

Built by Practitioners, For People Who Care About Movement

As chiropractors, we’ve seen firsthand the impact of poor posture and chronic pain. That’s why we created byALIGN — a brand dedicated to restoring alignment, reducing pain, and empowering people to move freely. Our products combine clinical insight with modern design to give you tools that truly make a difference

ByALIGN was founded by Australian chiropractor Dr. Adam Rata, who has over 17 years of clinical experience helping people overcome back pain, improve posture, and restore spinal alignment. Throughout his career, Dr. Adam has treated everyone from professional athletes and touring musicians to people of all ages and walks of life.

With a five-year university degree, graduating with Honours, and thousands of patient cases behind him, he has developed a deep understanding of what truly works to support spinal health and function.

ByALIGN was created to share that expertise with the world. Each product is designed with both patients and practitioners in mind—innovative tools that empower chiropractors, physiotherapists, and other health professionals to deliver better care, while also giving individuals access to practical solutions they can trust.

At ByALIGN, our mission is simple: to help more people move well, feel better, and live free from the burden of back pain.